People everywhere are making a difference
by buying and wearing the new pink breast cancer bracelet, in much the same way that Lance Armstrong's foundation
and Nike have used the yellow Lance Armstrong band to
fund cancer cures.
You might want to wear one if you
have breast cancer, you survived it, or you want to support
a family member or friend with breast cancer.
You may also know that Melissa Etheridge (check out her fund) was
diagnosed with breast cancer and has undergone surgery for that.
Many of her fans are now wearing this pink wristband.
The more cynical may think this is ridiculous, but I think it's
brilliant viral marketing.
Once you find out it's in support of a cure
for cancer, you have to go, "Oh, ok... cool," because
no sane person is against a cancer cure. You spread the word,
you bring up a topic that otherwise wouldn't come up. In fact,
wearing a yellow or pink cancer bracelet tells others that you're
a caring person.
I saw it first with the Lance Armstrong Wristband- everyone, including myself, wondered and had to ask- "What the heck is that bracelet? Why are you wearing it?"
The pink breast cancer bracelet may be riding the coattails of
the yellow Lance
Armstrong cancer band, but who cares? As far as I'm concerned,
bring on the cancer bracelets! There are at least five more colors
that are easily recognizable- claim one, publicize it, and raise
some money for a good cause!
And if you don't have one, go to one of these sites to get
a pink bracelet. There isn't just one official seller or type:
Brian is the founder of the Pulse of Oriental Medicine, medical professor at Pacific College of Oriental Medicine, and author of Powerful Body, Peaceful Mind: How to Heal Yourself with Foods, Herbs, and Acupressure.