It's surprisingly difficult to find a photo of Kevin
Some of my patients have been asking me if I knew about
this book, "Natural Cures They Don't Want You to Know
About" that's getting promoted a lot on TV. (Quick
tip: the more commercials you see/hear about a natural
product, the more skeptical you should be)
Some people get taken by every new weight loss scam there
is... they're too gullible. I haven't read Kevin Trudeau's
new book (too busy telling you about remedies
based in science and 2500 years of tradition), but I
want you to know some things about his history that are
a matter of public record.
These are some items you can check out yourself- they're all
too easy to find on a quick
search of google.:
Kevin Trudeau Banned from Infomercials: Trudeau
Settles Claims in Connection with Coral Calcium Supreme and Biotape
it on the Federal Trade Commission website) "Trudeau
agreed to these prohibitions and to pay the FTC $2 million to
settle charges that he falsely claimed that a coral calcium product
can cure cancer and other serious diseases and that a purported
analgesic called Biotape can permanently cure or relieve severe
pain." Another copy of the
banned from infomercials story.
Ad Claims For "Hair Farming," "Mega
Memory System," "Addiction Breaking System," "Action
Reading," "Eden's Secret," and "Mega Reading"
Were Deceptive. Copy
of 1998 FTC press release.
Some insights on Trudeau
from an "MLM (Multi Level Marketing) Survivor".
"...the conviction for running an illegal pyramid scheme
and the $1 million fine that Trudeau had to pay as a result of
his informercial fraud? The Postal Service investigation? The
investigations by all those Attorneys General?"
review of Kevin Trudeau from Only Reviews, "Honest
Opinions on Internet Opportunities": "Like
millions of other Americans, I have good reason not to trust Kevin
Trudeau...In my opinion the name Kevin Trudeau will always be
associated with fraud, lies, deception, and false advertising.
I personally would have nothing to do with him or his products.
Obviously I don't recommend anything produced by Kevin Trudeau."
I report, you decide.
September 2005 update on Kevin Trudeau and his Natural Cures... he had two lawyers send me two notices that claimed I was violating his trademark and using his name without permission.
This is ridiculous on both counts- you don't need someone's permission to write about them, especially you're presenting facts from other sources like the FTC, and you can't trademark a book title.
I wrote back both times asking for more information and never got a response.