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PulseMedia: Feb 25 Update
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  Pulse Media Update
Moving Freelance Central February 25, 2005

 
  Dear Brian,

All Quiet on the Western Front

Not a whole lot to report- things are progressing well- had to get a new programmer on board, and so, hopefully, the content management system and everything should be online by the end of March. But I'm not holding my breath ;-)

 
 
Moving Freelance Central

In the spirit of not leaking too much proprietary information too easily, I've changed the name/location of the Freelance Central page. You see, all the interested freelancers who haven't joined in could still check in and steal ideas... so I'll have to change it from time to time. The link to the new writing guidelines PDF is there, and these group emails will be archived there on the upper left part of the page.

Lest ye think I'm paranoid, have you heard the news about the guy who hacked into a number of famous peoples' T mobile phones and stole things like social security numbers and pictures? I'm also thinking about what and how we need to encrypt- Even though it seems weird, I'd suggest that to ensure our greater success over the long term, you not go into too much detail with anyone about this particular freelancing job- especially if they're a computer geek!

New Freelance Central Location

 
 
Freelancer and the Beanstalk

As I said, things are humming- what with everything else I have to do, I'm only getting about 14 pages online per day (still a substantial amount by normal web standards), and the backlog is about 170 articles- but I think I have a way to increase that number without causing any problems... and no, it's not by taking amphetamines!

Many of you know or have noticed also that I've been slowly improving the author pages, adding new topic pages, etc.- this appears to help google find articles, get the right ads on them, and increase our google rankings.

For example, John Luton emailed me and asked if I had done anything to his pages, because they had gone up in rank. "Nope, not directly," I replied. "That may be the result of my overall site improvements." Or it could simply be the delayed rank settling-out effect that seems to happen over time. So many factors involved, it's hard to predict.

The best analogy I have still is farming. We're planting seeds (articles)- we try to select the best seeds (keyphrases), and I try to give them what they need to sprout and thrive (get ranked highly), but not all of them sprout, and some sprout then wither. And then, maybe 1 in 50 or 1 in 100 shoots up into the clouds like Jack's beanstalk. Those are the ones we're hoping for.

I have attempted dozens of analyses to try to understand why this or that does or doesn't succeed- and I will continue to do this (in fact, I'm reading up on statistical analysis these days), but often I find these analyses reach a point of diminishing returns- where you use up a lot of time and either learn nothing or start to wonder if you're going to learn anything that will make a significant difference. Because, fundamentally, every keyphrase is surrounded by a bunch of different variables, not all of which we can name or quantify... it's complicated!

Go to Freelance Central

 
 

So, even though your poor lone farmer (that's me) can't plant all your seeds the day you send them in (because of my head injury), he should have an army of robotic fieldhands to handle it all soon- and the more seeds you prepare, the more likely you'll be climbing up that beanstalk to steal the giant's treasure!

Ascendantly,


Brian B. Carter, MS, LAc
PulseMed.org

cell: 619-208-1432
 
 

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