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Trade Show Exhibit Rental
"Arranging a trade show exhibit rental does not have to cost an arm and a leg."






Trade Show Exhibit Rental
by Dr. John W. Luton
Associate Professor
Mass Communication
Elizabeth City State University

Planning a Trade Show Exhibit? Rental Options Abound!

Some Helpful Tips to Consider …


Trade Show Exhibit Rental – A cost-effective way to boost your business!

One of the very best ways for a small business (or even a large company) to meet and greet its target audience is to build and operate a trade show exhibit. Rental options abound – some good and some not so good – so keep a few helpful tips in mind and you’re headed for a successful trade show exhibit. Rental of floor space in just the right venue can boost your company’s name and product recognition. And we all know what that means – more sales! Before you start, however, I’d like to give you a few very important …

Tips to Consider about Trade Show Exhibit Rental

1. How far in advance should a trade show exhibit rental be scheduled? This, of course, will vary. However, if you want to participate in a trade show next spring, call now! Sometimes venues, like all good businesses, set up their calendars a year or more in advance. Plan early and plan well. The public relations department of a convention center, hotel or other reputable venue should be able to answer all your time- related questions, and more.

2. Whom should I contact about securing a trade show exhibit rental? While you might think the answer to this question is obviously the trade show venue, you might also call businesses like your own and inquire about their trade show exhibit experience. Ask where they go for trade shows and what kind of results they have achieved. I would be surprised if you didn’t pick up a lot of helpful advice.

On the other hand -- when you’ve done a couple of trade show and know the ropes -- if you call a business that has never done a trade show, offer to help with the arrangements yourself. You might find an unexpected entrepreneurial opportunity!

3. What do I need to set up an effective trade show exhibit? Rental venues will vary in what they require of and supply to trade show participants. Ask for a list of what’s needed and provided. Here are a few things to include:

  • Rental space
  • Table
  • Audio presentation and visual displays
  • Printed brochures and/or sample materials to distribute to guests
  • Prizes for free drawings
  • Registration forms to include guests on mailing lists, etc.
  • Lots of business cards
  • Freebies
  • Food or beverage refreshment
  • Plenty of rest so you can be at your best!

4. Okay, how much will all this cost? Arranging a trade show exhibit rental does not have to cost an arm and a leg. It might be helpful to consider a couple of questions in order to do your cost vs. profits analysis:

  • How many people will I reach? A venue representative should be able to provide information about trade show attendance. Take the number of people you’re likely to reach – then divide by your cost – and you’ll find your cost per person. If you know how many prospects you need to make a sale (something you need to figure out), you’ll be able to determine whether the venture will be worth the cost.

    Other factors are not as easily quantified. For example, how much is it worth to promote your name and product in a personal way? Trade shows provide opportunities to “press the flesh” with large numbers of people who are obviously interested in what you have to sell. Set goals for meeting and registering people and work hard to exceed them!
  • Where will my exhibit be located? Good question. The best spots will cost more than the hard-to-get-to corners. If you’re on a budget, take whatever spot you can get and work the crowd to get them to your table. Bring along a few enthusiastic associates to help!

So, are you ready to reserve your trade show exhibit rental space?

You might also want to check out the following sites for more detailed information related to your own kind of business:

  • Apple If you’re looking for powerful visuals, check out what’s available on this site. At Apple, “the difference is in the design.”

Now, make that call to reserve your trade show exhibit rental today!

Growing up in northeastern North Carolina, John Luton marveled as his father told stories about his childhood and World War II adventures. Bluebird in Belgium relates those wonderful stories.

Dr. Luton teaches world literature and mass communication at Elizabeth City State University. The Lutons have three grown children.


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