Classic Reebok Shoes
by Joel Jacobson
A pair of Classic Reebok Shoes will never disappoint
You know the name, and classic Reebok shoes will never be the shoes that you will be angry at yourself for buying.
Before the Classic Reebok shoes got their start, Reebok was founded by Joseph William Foster in the 1890’s. He made some of the first known running shoes with spikes in them. At that time, J.W. Foster and Sons made shoes by hand for runners with spikes in them. The family owned business proudly made running shoes worn in the 1924 Summer Games by the athletes celebrated in the movie “Chariots of Fire”.
In 1958, two of the founder’s grandsons started a company named Reebok, named for an African gazelle. This is where the classic Reebok shoes that we know and love got their start. In 1979, Paul Fireman spotted Reebok shoes at an international trade show. He negotiated the first North American distribution license and introduced three different running shoes to the U.S. that year.
By 1981, classic Reebok shoes sold more than 1.5 million. In 1982, Reebok introduced the Freestyle, an aerobic dance shoe. Explosive growth followed this introduction, and Reebok introduced new products. The freestyle is now truly a classic Reebok shoe, and is Reebok’s best selling athletic shoes of all time.
Classic Reebok shoes are available in 170 different countries. Creating innovative products in the marketplace has been a central theme at Reebok. The Pump technology, which continues today, was one of the breakthrough concepts that began in the late eighties. The Pump inflates the mid-foot area of the shoe which allows for custom support and fit.
Another classic Reebok shoes that came about was the Step Reebok which was introduced in 1986. It started from a fitness professional named Gin Miller who suffered a knee injury and began stepping on her back step to help rehab her knee. The Step Reebok was introduced nationally in 1989 after extensive research was done that showed step aerobics was a highly credible and effective format for exercise. In the first ten years, the Step Reebok became a fitness phenomenon as millions of people used aerobics, and Reeboks, to stay in shape.
By the mid to late 1990’s, classic Reebok shoes got even more exposure when Reebok aligned with top athletes such as Allen Iverson and Venus Williams.
And to come out with even more classic Reebok shoes, in 2000, Reebok began its core training program. Widely used today by professional athletes, this innovative workout is a dynamic strength and conditioning program that focuses on developing total body power by emphasizing the “core” muscles. The Reebok Core Board is the center of the training program that builds strength, tilts, twists, torques and recoils with the body’s movements.
If your shooting some hoops, or working out at the gym the classic Reebok shoes will always give you the fit, comfort and quality you’re looking for in a great athletic shoe.
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