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Top apparel and beauty sites: eBay, Old Navy, Avon
Nielsen//NetRatings published the list of top online apparel and beauty sites accessed from home.
| Top online apparel and beauty destinations |
| |
Unique audience (000) |
Reach (%) |
Average time spent |
| eBay Clothing, Shoes & Accessories |
2,218 |
2.06 |
0:06:50 |
| eBay Jewelry and Watches |
1,080 |
1 |
0:04:29 |
| Old Navy |
787 |
0.73 |
0:10:53 |
| Avon |
755 |
0.7 |
0:14:08 |
| eBay Health & Beauty |
652 |
0.6 |
0:04:10 |
| The Gap |
571 |
0.53 |
0:12:40 |
| victoriassecret.com |
539 |
0.5 |
0:16:40 |
| Lands End |
503 |
0.47 |
0:12:50 |
| llbean.com |
484 |
0.45 |
0:12:49 |
| zappos.com |
457 |
0.42 |
0:09:10 |
| Source: Nielsen//NetRatings NetView |
link - Dec 28, 04 | 10:58 am - Explore the Web traffic category
Top toys sites for kids: Disney, eBay Toys, Cartoon Network
Nielsen//NetRatings published the list of top toys and games online destinations for kids.
| Property |
Audience
(in thousands) |
Reach (%) |
| Disney Online |
3,215 |
3.01 |
| eBay Toys |
2,221 |
2.08 |
| Cartoon Network |
1,944 |
1.82 |
| ToysRUs |
1,113 |
1.04 |
| Neopets |
936 |
0.88 |
| EverythingGirl.com |
744 |
0.7 |
| Barbie |
654 |
0.61 |
| PBS Kids |
604 |
0.57 |
| NickJr |
580 |
0.54 |
| Fisher-Price |
468 |
0.44 |
| Source: Nielsen//NetRatings |
link - Dec 23, 04 | 10:23 pm - Explore the Web traffic category
68 mln Americans browsed travel sites in November 2004
68 mln American Web surfers used online travel sites in November 2004, up 13% from November 2003, according to Nielsen//NetRatings. The market research company said 23% of Americans and 46% of all active Web surfers visited a travel site during the month. Online consumers spent $919 mln on travel in November, up 11% from the $828 mln spent last year. MapQuest ranked number one in online travel destinations with 31 mln unique visitors, while Expedia followed with 14 mln visitors. Travelocity was third with 11 mln online surfers, while Orbitz and Southwest Airlines rounded out the top five online travel destinations with 11 mln and 7 mln unique visitors, respectively.
link - Dec 18, 04 | 5:47 pm - Explore the Web traffic category
40.2% of all online time is spent on content sites
In October, 40.2% of online time was spent on content sites. Although that figure represented more time spent than in any other category, it was down slightly from a 40.8% share in September. After content, users spent the most time at communications sites, which garnered a 39.8% share--followed by e-commerce, with 15.8%, and search, with 4.3%.
link - Nov 28, 04 | 10:05 pm - Explore the Web traffic category
Top home and garden sites: eBay Home, Home Depot, Lowe's
Top Online Home and Garden Destinations
|
Unique Audience (000) |
Active Reach (%) |
| eBay Home |
2,441 |
2.3 |
| The Home Depot |
983 |
0.93 |
| Lowe's |
832 |
0.79 |
| HGTV |
680 |
0.64 |
| DIY Network |
434 |
0.41 |
| Allposters.com |
332 |
0.31 |
| Pottery Barn |
328 |
0.31 |
Source: Nielsen//NetRatings NetView
Week ending Oct. 17, 2004 US, Home
link - Nov 17, 04 | 10:40 am - Explore the Web traffic category
Top automotive sites: eBay Motors, AOL Auto, AutoTrader.com
Top Online Automotive Destinations, US at Home Week ending Oct. 10, 2004
| Site |
Unique Audience (000) |
Active Reach (%) |
| eBay Motors |
2,702 |
2.57 |
| AOL Auto |
912 |
0.87 |
| AutoTrader.com |
621 |
0.59 |
| Kelley Blue Book |
574 |
0.55 |
| MSN Autos |
442 |
0.42 |
| Ford |
440 |
0.42 |
| Autobytel |
407 |
0.39 |
| Edmunds.com |
399 |
0.38 |
| automotive.com |
383 |
0.36 |
| AAA |
359 |
0.34 |
Source: Nielsen//NetRatings NetView
link - Nov 07, 04 | 12:01 pm - Explore the Web traffic category
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