My Internet Promotion
The Sure-Fire Way to
Promote Your Business
with a Traffic-Oriented Web Site
by Brian Benjamin Carter, MS, LAc
Carter is a well known Alternative Medicine author mainly
because of the success of PulseMed.org, which he created
in 1999 to promote his services and expertise. Since then,
more than 500,000 visitors have visited, and he has
honed his web design, graphic design, and traffic building
skills even further.
Right now I'm sitting at home in casual clothes, listening
to whatever music I want (Eric Clapton), all because of
the promotion web site solution I use .
Listen, it's my choice. I could work full time as an acupuncturist...I'm
licensed and have a Masters degree in that. There are a
bunch of careers I'm interested in and could go do (in fact
I'm doing premed classes to also become an MD), but I don't
have to do any of them. I'm free because after
5 years of trial and error and learning what works on the
web, I now can promote my site on the web whenever I want.
You can relax. I'm not going to ask you for any money. I'm not
here to sell you anything. (Well, I may do a teleseminars on this,
but I don't need the money.)
Just think of me as your very own yoda Jedi web trick master
(just a little bit taller) for a few minutes. I'm going to tell
you what I've done to promote my web site, PulseMed.org.
So what is my secret promotion web site solution? I'll tell
you right now.
It's very simple. With just MS Excel, a few key websites, of
course a WYSIWYG webpage editor, you can increase web traffic,
too. Right now, I'm making about $25k per year just from my
traffic. And there are more profit sources you can use. But
let's stick to traffic here.
What key web sites do you need? Well, you need to find
overture's page for pay per click promotion to fin out what
people are already searching for (demand),
- How many
webpages you're competing with (supply), and
- How strong the
How does MS Excel fit into the web site promotion solution?
Ah... you need to create a brain. Not that you don't have one.
Well I don't know, maybe you don't. Just kidding! Ok, just as
in any business, you need to know how valuable each keyword (keyphrase)
is... and that's all about supply
Get it? No? Ok, to increase web traffic, you need to dominate
valuable, profitable keywords. To dominate valuable keywords,
you need to evaluate the value of keywords. To do that, you need
to know supply and demand.
Collect your keywords in Excel, and divide your demand number
by your supply number (make this column a percentage). An easy
rule is that if you find a keyword with more demand than supply
(greater than or equal to 100% value), go for it! Sort your keywords
by value and demand. Then build webpages based around these keywords,
and that will increase web traffic, effectively promoting your
Building Your Promotion Web Site - Spiders and Flies
I know most... people don't like spiders, but in this analogy,
you are one. Sorry. Get over it. :-)
Once you find out what your prospects are searching for, you
can write web pages about them. Then you get the traffic, and
you just have to make sure your little web is "sticky"
enough - that means you have stuff in place to build and keep
relationships with them. But that's another topic for another
Oh, and by the way, don't eat your customers. Man, you always
take things too far! It's a limited analogy, like they all are.
This promotion web solution won't last forever...
It's time to spur you into action, to inspire you to start
your own promotion site web based on this model. Here it is:
news and the bad news
about this Promotion Web Site Solution
The good news is that, as I predicted it would back in 1996,
the internet has leveled the playing field for those of us with
messages we want to get out. It used to be we had to get on the
few regular TV channels or in the big newspapers... and advertising
was very expensive because it wasn't targeted. For the last few
years, it's been possible to start an empire on a shoestring budget.
But the bad new is that I think the doors of this particular
web traffic promotion technique are closing.
You have to score high on the search engines to succeed here,
and because of the way that Google ranks pages - partly based
on the current traffic level of the site - and also because the
number of available subjects to write on and the number of available
keywords is decreasing, this opportunity won't last.
I'm serious about this- now that I see it clearly, I'm thinking
I may devote the next year of my life solely to using my promotion
site web technique. See Alexa.com
for website rankings. Look at my
site's compared to related sites. I've jumped from 240,000
to 204,000 now that I'm done writing my
book and spending loads of time with my promotion web site
But, the kind of keywords/keyphrases that have yielded me an
audience and profits are no longer as promising as they used to
be. If the 10th website on the first page of the Google results
has a higher Alexa ranking than you, it's over, and you can forget
all about this work at home business opportunity.
Now I may be wrong- Google and other search engines may
build something into their equations to allow the new guy always
to be able to reach people, or rather for the searcher to reach
the best info source, even if the best source is new... but
I doubt it, because they want to provide reliable info, and
one of the only measures they have of reliability (that they can
plug into a program) is the ranking and traffic level of the website
Obviously I haven't told you enough to do it all right now...
and I'm not going to tell you I have a foolproof formula - it
took me several years to learn to do a promotion web site the
hard way... I should start a new site from scratch to see how
long it takes to make it happen without my current traffic level.
But if there's enough
interest, I'll do a teleseminar on it.