What is a Lance Armstrong Bracelet, you must be wondering. You've probably seen it. It's that yellow livestrong band everyone is wearing these days.





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The Lance Armstrong Cancer Bracelet

by Brian Benjamin Carter, MS, LAc
Brian Carter, acupuncturist, herbalist, and author

"Why is everyone wearing those yellow bracelets?" growled Michael Savage from my car radio.

Fortunately, I already knew it was a Lance Armstrong cancer bracelet. A friend of mine, who had twice survived cancer, had worn one to my Toastmasters of La Jolla meeting a week or two before.

I knew it was a program to benefit cancer patients. You can buy your own Lance Armstrong cancer bracelet for just a dollar, you wear it around, and obviously people will notice, get interested and hopefully buy one, too.

But I believe you have to buy at least 10 Lance Armstrong cancer bracelets at a time, so you can sell them, or more likely, just give them to whoever wants them!

So far, Lance's Foundation has sold about 13 million of these yellow 'livestrong' Lance Armstrong cancer bracelets- what an incredible viral marketing campaign! Actually, right now you have to order at least 10 bracelets on the internet, but you can sell/distribute them to your friends and coworkers.

Bigger companies and organizations might consider buying 100 or 1000 Lance Armstrong bracelets for employees and volunteers to wear yellow.

Unless you've been living under a rock, you know who he is, and at least part of his story. In a nutshell, he was a great cyclist who beat cancer that had spread all over his body, then came back to win the biggest race in his sport six years in a row.

Why the Lance Armstrong Yellow Cancer Bracelet?

He started his foundation during cancer treatment. Nike has been helping him promote the yellow Lance Armstrong bracelets, but it's the generosity of regular folks like you that will save lives.

You can buy your own bracelets here:
Lance Armstrong Cancer Bracelets from the Foundation Store

An article from Business 2.0 about the livestrong band phenomenon

NOTE: Any money that goes to research probably doesn't benefit alternative medicine cancer research. Click to read about the Alternative Cancer Therapy Guide: Over 100 Safe, Proven Alternative Cancer Treatments


Brian is the founder of the Pulse of Oriental Medicine. He teaches at the Pacific College of Oriental Medicine, maintains a private acupuncture and herbal practice in San Diego, California, and is the author of Powerful Body, Peaceful Mind: How to Heal Yourself with Foods, Herbs, and Acupressure.

About The PULSE
All information herein provided is for educational use only and not meant to substitute for the advice of appropriate local experts and authorities.
Copyright 1999-2094, Pulse Media International, Brian Carter, MSci, LAc, Editor