The Lance Armstrong Cancer Bracelet
by Brian Benjamin Carter, MS, LAc
"Why is everyone wearing those yellow bracelets?"
growled Michael Savage from my car radio.
Fortunately, I already knew it was a Lance Armstrong cancer
bracelet. A friend of mine, who had twice survived cancer,
had worn one to my Toastmasters of La Jolla meeting a week
or two before.
I knew it was a program to benefit cancer patients. You can buy
your own Lance Armstrong cancer bracelet for just a dollar, you
wear it around, and obviously people will notice, get interested
and hopefully buy one, too.
But I believe you have to buy at least 10 Lance Armstrong cancer
bracelets at a time, so you can sell them, or more likely, just
give them to whoever wants them!
So far, Lance's Foundation has sold about 13 million of these
yellow 'livestrong' Lance Armstrong cancer bracelets- what an incredible viral marketing campaign! Actually, right now you
have to order at least 10 bracelets on the internet, but you can
sell/distribute them to your friends and coworkers.
Bigger companies and organizations might consider buying 100
or 1000 Lance Armstrong bracelets for employees and volunteers to wear yellow.
Unless you've been living under a rock, you know who he is, and at least part of his story. In a nutshell,
he was a great cyclist who beat cancer that had spread all over
his body, then came back to win the biggest race in his sport
six years in a row.
Why the Lance Armstrong Yellow Cancer Bracelet?
He started his foundation during cancer treatment. Nike has been
helping him promote the yellow Lance Armstrong bracelets, but
it's the generosity of regular folks like you that will save lives.
You can buy your own bracelets here:
Lance Armstrong Cancer Bracelets from the Foundation
An article from Business 2.0 about the livestrong band phenomenon
NOTE: Any money that goes to research probably doesn't
benefit alternative medicine cancer research. Click
to read about the Alternative Cancer Therapy Guide: Over 100 Safe,
Proven Alternative Cancer Treatments
Brian is the founder of the Pulse of Oriental Medicine. He teaches at the Pacific College of Oriental Medicine, maintains a private acupuncture and herbal practice in San Diego, California, and is the author of Powerful Body, Peaceful Mind: How to Heal Yourself with Foods, Herbs, and Acupressure.