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Fake Rolex Watch Internet Scam Warnings

"You can find plenty of watches that are being presented as genuine, but – don’t be fooled – many of them are really fake Rolex watch look-alikes."




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Fake Rolex Watch

by Dr. John W. Luton

Is it a Rolex -- or a Fake? Rolex Watch Company
Warns of Internet Scam

“Genuine Rolex products are sold through official Rolex Jewelers and are not available on the Internet,” runs the opening cautionary line on the Official Rolex Website

But you wouldn’t think that would be the case if you were looking for a Rolex watch on the Internet. As you might have guessed, you can find plenty of watches that are being presented as genuine, but – don’t be fooled – many of them are really fake Rolex watch look-alikes.

Some Ads are Legitimate – They Tell You They’re Fake.

To find out just how widespread the fake Rolex watch scam might be, do a quick Google search, containing the key phrase, “Fake Rolex Watch.” You’ll come up with more than 16,700 sites that present information on Rolex replicas. Some will tell you right up front that they’re selling used Rolexes – nothing wrong with that – but they’re not the ones you need to worry about. It’s the ones who are attempting to pawn off their fake merchandise as the genuine product that everyone needs to guard against.

A Very Important Article about the Fake Rolex Watch Scam -- Read it!

In an article published by C/Net, Will Sturgeon reported that inboxes everywhere have been deluged with advertisements offering to sell cut-rate Rolex watches or look-alikes for as little as $75. To read Sturgeon’s article, go to C/Net

How Can You Tell a Genuine Rolex Watch From a Fake Rolex Watch?

A few good Web sites are available which present clear photographs and detailed information. This information can provide would-be purchasers with an effective strategy for scam prevention.

Examine Your E-mail Advertisements Carefully. Don’t be Taken in by Scammers!

  • For more information about identifying a fake Rolex watch, visit the following site:

The site answers many important questions related to identifying counterfeit watches. This site also presents helpful material on distinguishing a fake Rolex watch from an authentic one.

  • For even more detailed information and clear comparison photographs to aid in identifying fake Rolex watches, visit: Infoquest
  • For an interesting and comprehensive resource on Rolex watches, read The Rolex Report, by John E. Brozek. The Rolex Report is available at: and Barnes and

Growing up in northeastern North Carolina, John Luton marveled as his father told stories about his childhood and World War II adventures. Bluebird in Belgium relates those wonderful stories.

Dr. Luton teaches world literature and mass communication at Elizabeth City State University. The Lutons have three grown children.

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