Web Master Resource, Web Tools, Solutions, & Answers
by Brian Benjamin Carter, MS, LAc

Here's my process, step by step, and this is how I'm going to structure this master resource web page for you:

1. Audience and Traffic
2. Domain Name
3. Hosting
4. Create Site Web Pages
5. Create site web pages specifically to increase web traffic

Wait a minute! Don't you need to create web pages first?? Nope- don't put the cart before the horse. Make sure your web pages are going to attract visitors before you build them.

First, Brainstorm your site: Your first web master resource, web acoylytes, is Kartoo. Write down the topics you want to make a web site about. Then take that list to Kartoo, and move around, looking for more topics and keywords. Let's have an example to be clear. Say you want to start a web site for your independent electrical business. So, I go to Kartoo and type in electrician. I see maintenance and local as categories in the middle, but I also see keywords on the left- res and comm, commercial electrician, electricians in your area, master electricians... Note you can click on your flag if you want to limit your search to one country. Ok, so once you have a list of more topics, let's move on to the next web master resource, web friends!

One of my favorite sites on the web, as a web master, is SelfPromotion.com. This is one of a few sites (also SiteSell and Google) to which I owe my new livelihood. If you're going the do it yourself route, SelfPromotion.com is a master resource web geeks-to-be like you are going to need. (If not, go the SiteBuildIt! route) Now, you have to donate a little money to Robert to get access to all the Self Promotion tools, but it's worth it, way worth it! With this website in my back pocket, my keyword-optimized web pages get on Google in a matter of days. And most of them are on the first page, because of what I'm going to tell you next.

Suss out your keywords. As Robert explains, suss is a British word that means "figure out". If you type in the topics you found above, Robert's keyword susser will crunch the searches for you and email you a list of the most in-demand keywords related to your topics. This is GOLD. The rule of all communication is Know Your Audience. With this master resource, web acoylytes, you've just found your audience. Almost.

Now you're going to find out which keywords are most valuable. Your next master resource web tool is Excel (or some other spreadsheet program that allows custom formulas). Open it up. You'll have to copy and paste your comma-delimited keywords into notepad, save it, then import them into excel (Data Menu> Get External Data... choose Delimited and Comma, then Finish). Insert a column between the numbers of searches (demand) and the keyphrases. In this new column, you'll type in the supply, which you'll get by searching Google for each keyphrase. It turns out that you can select multiple boxes to get the whole phrase and paste it into the Google search box - it works. In Excel, in another column (which I call 'adv' for advantage), to the left of demand, create this formula (=A4/A5) where A4 is the demand box next to it, and A5 is the supply box next to that. Then you can copy those three cells and paste them all the way down the list. If you can't figure it out, do an Excel tutorial. Make all the adv columns a percentage with 2 decimal places.

What you have now, as a result of using Excel as a master resource, web friends, is a keyword profitability list. If you know anything about business, high demand is good, low supply is good. You create the supply, which is in high demand, and don't have to deal with too much competition. You profit from this, and you can then leverage the profit to go into more competitive areas. Sort your Excel list by the Adv column, descending. Now you have a list of keyphrases in order with which to build your web site.

You're on your way to becoming a web master! For more master resource web tools, continue on to my other web design pages:

• Create Site Web Tools and Page Builders
  If you want to get started, here are some simple and easy ways to do it, along with wisdom about how to make money and get lots of traffic.
• Creating a Promotion Web Site to Market Your Business
  You can do more online than just sell products- you can sell yourself and your services.
• My Increase Traffic Web Technique
  What separates the popular sites from those lost in space
• The Web Wide World
  This is more of an idea article, but very important. I outline what I think the world wide means for the future of business.
• Get the Best Engine Search tool for whatever you're looking for.