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Increase Traffic Web Solution the Cheap
and Easy Way!
by Brian Benjamin Carter, MS, LAc
Brian
Carter is a well known Alternative Medicine author because
of PulseMed.org, which he created in 1999 to promote his
services and expertise. Since then, more than 400,000
visitors have visited, and he has honed his web design,
graphic design, and traffic building skills even further.
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You can relax. I'm not going to ask you for any money.
I'm not here to sell you anything.
Just think of me as your very own yoda Jedi web trick master
(just a little taller) for a few minutes. I'm going to tell
you what I've done to increase web traffic on my own web
site, PulseMed.org.
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Right now I'm sitting at home in casual clothes (and it doesn't
matter that I got a coffee stain), listening to whatever music
I want (Eric Clapton), all because of the increase traffic web
solution I use on my website.
Listen, it's my choice. I could work in an office - I'm a whiz
at all the Microsoft programs. I could work full time as an acupuncturist...I'm
licensed and have a Masters degree in that. There are a bunch
of careers I'm interested in and could go do, but I don't have
to do any of them. I'm free because after about 5 years
of trial and error and getting better at it, I now can increase
traffic whenever I want.
So what is my secret increase traffic web solution? I'll tell
you right now.
It's very simple. With just MS Excel, a few key websites, of
course a WYSIWYG webpage editor, you can increase web traffic,
too. Right now, I'm making about $25k per year just from my
traffic. And there are more profit sources you can use. But
let's stick to traffic here.
What key websites? Well, you need to find out:
- What
people are already searching for (demand),
- How many
webpages you're competing with (supply), and
- How strong the
competition is.
How does MS Excel fit into your increase traffic web solution?
Ah... you need to create a brain. Not that you don't have one.
Well I don't know, maybe you don't. Just kidding! Ok, just as
in any business, you need to know how valuable each keyword (keyphrase)
is... and that's all about supply
and demand.
Get it? No? Ok, to increase web traffic, you need to dominate
valuable, profitable keywords. To dominate valuable keywords,
you need to evaluate the value of keywords. To do that, you need
to know supply and demand.
Collect your keywords in Excel, and divide your demand number
by your supply number (make this column a percentage). An easy
rule is that if you find a keyword with more demand than supply
(greater than or equal to 100% value), go for it! Sort your keywords
by value and demand. Then build webpages based around these keywords,
and that will increase web traffic.
It won't last forever...
Now, even though I'm not selling you anything, I've learned my
Marketing 101, so it's time for the take away, the time limit
to spur you into action, to inspire you to start your own
home based business based on this model. Here it is:
The good
news and the bad news
about this increase traffic web building technique
The good news is that, as I predicted it would back in 1996,
the internet has leveled the playing field for those of us with
messages we want to get out. It used to be we had to get on the
few regular TV channels or in the big newspapers... and advertising
was very expensive because it wasn't targeted. For the last few
years, it's been possible to start an empire on a shoestring budget.
But the bad new is that I think the doors of this particular
increase web traffic technique are closing.
You have to score high on the search engines to succeed here,
and because of the way that Google ranks pages - partly based
on the current traffic level of the site - and also because the
number of available subjects to write on and the number of available
keywords is decreasing, this opportunity won't last.
I'm serious about this- now that I see it clearly, I'm thinking
I may devote the next year solely to using my increase traffic
web technique. See Alexa.com
for website rankings. Look at my
site's compared to related sites. The kind of keywords/keyphrases
that have yielded me an audience and profits are no longer as
promising as they used to be. If the 10th website on the first
page of the Google results has a higher Alexa ranking than you,
it's over, and you can forget all about this work at home business
opportunity.
Now I may be wrong- Google and other search engines may
build something into their equations to allow the new guy always
to be able to reach people, or rather for the searcher to reach
the best info source, even if the best source is new... but
I doubt it, because they want to provide reliable info, and
one of the only measures they have of reliability (that they can
plug into a program) is the ranking and traffic level of the website
it's on.
Obviously I haven't told you enough to do it all right now...
and I'm not going to tell you I have a foolproof formula - it
took me several years to learn it the hard way... I should start
a new site from scratch to see how long it takes to make it happen
without my current traffic level. But
if there's enough interest, I'll do a teleseminar on it.
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