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The pink cancer wristband may be riding the coattails of the yellow Lance Armstrong bracelet, but who cares? As far as I'm concerned, bring on more cancer awareness raisers!


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A Cancer Awareness Imitator

Brian Carter, acupuncturist, herbalist, and author

People everywhere are making a difference by buying and wearing the new pink breast cancer bracelet, in much the same way that Lance Armstrong's foundation and Nike have used the yellow Lance Armstrong band to fund cancer cures.

You might want to wear one if you have breast cancer, you survived it, or you want to support a family member or friend with breast cancer.

You may also know that Melissa Etheridge (check out her fund) was diagnosed with breast cancer and has undergone surgery for that. Many of her fans are now wearing this pink wristband.

One kind of pink breast cancer bracelet

The more cynical may think this is ridiculous, but I think it's brilliant viral marketing.

Once you find out it's in support of a cure for cancer, you have to go, "Oh, ok... cool," because no sane person is against a cancer cure. You spread the word, you bring up a topic that otherwise wouldn't come up. In fact, wearing a yellow or pink cancer bracelet tells others that you're a caring person.

I saw it first with the Lance Armstrong Wristband- everyone, including myself, wondered and had to ask- "What the heck is that bracelet? Why are you wearing it?"

The pink breast cancer bracelet may be riding the coattails of the yellow Lance Armstrong cancer band, but who cares? As far as I'm concerned, bring on the cancer bracelets! There are at least five more colors that are easily recognizable- claim one, publicize it, and raise some money for a good cause!

And if you don't have one, go to one of these sites to get a pink bracelet. There isn't just one official seller or type:

Brian is the founder of the Pulse of Oriental Medicine, medical professor at Pacific College of Oriental Medicine, and author of Powerful Body, Peaceful Mind: How to Heal Yourself with Foods, Herbs, and Acupressure.

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About The PULSE
All information herein provided is for educational use only and not meant to substitute for the advice of appropriate local experts and authorities.
Copyright 1999-2074, Pulse Media International, Brian Carter, MSci, LAc, Editor